Valtra’s new ‘Beast’ gets off to a roaring start with Red Dot win
This week Valtra celebrates another achievement as their ‘Beast’ receives a prestigious Red Dot Award: Product Design. The announcement comes less than 6 months after their newest tractor, the Q Series was released. For a new tractor in a previously unchartered horsepower range, receiving such an award confirms what many farmers and contractors who have test driven the tractor have been saying – The Q Series is a well-designed tractor that perfectly suits this higher horsepower segment.

The much-anticipated Q Series was released in September 2022, and quickly garnered industry attention, picking up the FARM MACHINE 2023 JURY AWARD at the SIMA show in November. The FARM MACHINE jury praised the Q Series's agricultural contractor-focus approach.

At 230 to 305 horsepower, the Q Series perfectly fits the gap between Valtra’s 155 to 271 hp T Series and their 290 to 405 hp S Series. In test drives, customers have praised the Q Series’ smooth CVT transmission, manoeuvrability, and high level of visibility for such a high horsepower tractor. To achieve this, careful consideration has been given to the design of the Q Series. Industrial Design & User Experience Department Lead, Kimmo Wihinen, explains that the best tractor experience comes from listening to the customer: “Customers have been asking for a bigger T Series. We have delivered a completely new tractor. Large farms and agricultural contractors need an efficient higher horsepower tractor but with good manoeuvrability and visibility. Everything from the easy access via the aluminium steps, the all-new powerful integrated front work lights, market-leading cab comfort, new roof design, and easy to use, fully integrated technology via the SmartTouch user interface, responds to customer feedback. Everything is designed to make the Q Series the most comfortable, and well-equipped tractor of its kind. It is the best tractor we have ever designed and built here in Suolahti. We are very happy that the Q Series continues Valtra’s history of winning Red Dot Design Awards.”

Valtra’s previous successes with Red Dot Awards has included an award for the T Series in 2016, an Honourable Mention for the N Series in 2017, a win for the A Series in 2018, for the G Series in 2021, and, more recently, a Red Dot Award for the N Series in 2022.

Valtra’s Beast beats the rest

The all-new Valtra Q Series has won the much-coveted FARM MACHINE 2023 Jury Award. The FARM MACHINE award, formerly known as Machine of the Year, is one of the most prestigious awards in agricultural engineering.

Launched in September 2022, the Q Series is our newest addition to the 5th-generation lineup. Known as ‘The Beast', the Q Series completes Valtra’s horsepower offering with a power range of 230 to 305 hp.

The Beast has quickly gathered industry attention for its efficient and powerful CVT-based powertrain and smart farming technology such as Valtra Guide, Variable Rate Control and SmartTurn which come as standard. Farmers and contractors alike have praised the Q Series for its comfort, manoeuvrability, and ergonomics.Ultimately, it was the Q Series’ versatility and agricultural contractor-focused approach that won over the FARM MACHINE 2023 jury at SIMA in Paris on 6th November. Winners of the FARM MACHINE Jury Award are chosen by an international jury consisting of farm equipment journalists from over a dozen countries.

“We know we have a winning machine with the Q Series. It has exactly the power, comfort, and technology large farms and contractors are looking for in a tractor of this horsepower. Furthermore, we guarantee the best tractor experience for our customers with the Q Certified Dealer program. Q Certified dealers offer tailored financing, exceptional after sales service, and ensure every Q Series is set up with all smart farming features right from day one.  We are confident that the Beast will continue to impress customers and juries”. Commented Mikko Lehikoinen, Vice President, Marketing.

Valtra’s 5th generation model line-up now includes an entirely new series that sits between the popular T and S Series.

 The Q Series tractor, designed, engineered, and manufactured in Finland, is ideal for large farms and contractors looking for performance and integrated smart technology in the 230-305 HP range. The Q Series has the power, intelligence, and versatility to maximise productivity while driving down costs for large farms and contractors by combining industry-leading design, high quality components and finishing, and outstanding aftersales support.

The Q Series is an easy-to-use, intelligent machine, designed for professionals, allowing customers to perform any farming or contracting task and handle any implement with ease and efficiency thanks to the credible 7.4 litre AGCO Power engine and the industry-leading Q Series AGCO CVT transmission.

The Q Series has a very ow total cost of ownership. Precision farming solutions that are simple to use, has a powerful, robust, and reliable design, and provides excellent customer support allowing Q customers to maximise their performance and ensure fuel efficiency, working hour efficiencies, and reduced inputs. This is a winning combination that will provide the best tractor experience available in this horsepower range.

“The Q Series is a high-quality tractor with a capital Q, and customers deserve the same.” “We have introduced a certification programme for Q Series dealers to ensure the best tractor experience,” says Sales Director Matti Tiitinen.

 Q Series dealers provide expert sales and aftersales service, as well as a high level of spare parts availability, service contracts, and flexible financing options for total cost control. Furthermore, Q certified dealers provide a 100 percent connected fleet to ensure maximum uptime by scheduling predictive maintenance for when it is most convenient for customers. At handover, special care will be taken to ensure that the customer’s Q Series is configured with their implements and all smart farming capabilities from the start.

The 7.4 litre engine has the largest displacement in the market for a tractor of this size, ensuring dependability and fuel efficiency. Maximum power is available at low engine speeds of 1850 rpm, and maximum torque is consistent between 1000 and 1500 rpm. The Q Series’ high power and torque are easily generated by the long stroke engine. Valtra’s EcoPower principle has been applied to the entire Q Series range, lowering fuel consumption even further. Only 1500 rpm is required to reach top speed.

The transmission is simple to use. The electronic transmission management of the Q Series automatically selects the lowest possible engine revs for the work to maintain the lowest possible fuel consumption, and distributes power accordingly to the hydraulics, PTO, or transmission. The driver simply adjusts the settings to suit the driver or task at hand. Droop control allows the operator to change the tractor’s behaviour for even more economical or intensive operation, saving either fuel or time, depending on the customer’s cost-saving preferences.

With a weight of 9.2 tonnes, the Q is neither too light nor too heavy and protects soil from compaction. The maximum gross weight is 16 tonnes, which ensures a high payload and guarantees that the load is always transported legally.

The Q Series is small in size, with a low total height and a long wheelbase. As a result, the centre of gravity is low, making the Q extremely stable. The Aires Suspension, in conjunction with the long wheelbase, increases the tractor’s pulling force and reduces power hopping. Because air suspension has a faster reaction time than industry standard hydraulic suspension, it improves ground grip.

At road speeds, power is almost entirely mechanically transmitted, resulting in quick and smooth acceleration. The cab and front axle are both air-suspended and perfectly synchronised to ensure a smooth ride in any environment and temperature, whether harvesting on a hot summer day or clearing snow from the roads in winter.

Sign up for the Q Series virtual launch on the 2nd September 2022 here!

TO REGISTER YOUR INTEREST IN THE Q SERIES OR TO BOOK A DEMO EMAIL SALES@EDWARDSANDFARMER.CO.UK